The Pure One

The Pure One is about restraint, texture and freshness. A tonal palette of white and ivory is brought to life by vivid greens, combining generous focal flowers with finer blooms, berries and expressive foliage.

Drawing on our architectural background, we work with scale, proportion, texture and negative space, allowing differences in form and material to create interest rather than relying on colour alone.

The exact flowers will change throughout the year. Rather than prescribing individual varieties, we select the best stems available to achieve the tonal palette, fresh contrast and sculptural character of the composition.

Your bouquet will therefore be recognisably The Pure One, but it will also be uniquely yours.

Designed, composed and hand-tied in our Oakham studio.

Our bouquet sizes describe the overall scale, generosity and presence of the composition, rather than a prescribed number of stems.

The Medium One
A beautifully considered bouquet at a more modest scale, retaining the character, palette and movement of the original composition.

The Large One
Our signature size and approximately the scale pictured. Generous, sculptural and designed to make an impression without feeling excessive.

The Luxurious One
The fullest expression of the composition, using additional focal and textural stems to create greater scale, depth and generosity.

As flowers are natural materials, individual stems, flower heads and proportions vary throughout the seasons. We embrace these differences rather than designing to a fixed stem count.

The Pure One explores how much character can be created within a deliberately restrained palette.

White and ivory flowers provide a quiet foundation, while fresh greens introduce contrast and definition. Differences in scale, shape and texture become more apparent when colour is reduced — from generous rounded blooms to finer flowers, berries and loosely extending foliage.

The result is calm and understated without feeling minimal: a generous composition where form, texture and freshness do the work.

For The Pure One, we look for white and ivory flowers with contrasting forms and textures, balanced by fresh green foliage and seasonal botanical details — allowing the particular varieties and balance of the composition to evolve naturally throughout the year.

We design to a palette and composition rather than a fixed flower recipe.

Flowers are seasonal materials, and we believe this should be celebrated rather than designed out. The varieties used in your bouquet will therefore change according to the time of year, growing conditions, quality and availability.

We favour seasonal and British-grown flowers and foliage wherever possible, choosing stems for their quality, character and suitability for the composition. British flowers can naturally be less uniform and more variable than flowers produced for large-scale international supply; for us, their movement, irregularity and connection to a particular place and moment are part of their appeal.

Where the right British-grown stem is not available, we supplement thoughtfully with imported flowers rather than compromising the overall composition.

For us, conscious floristry begins with being open about where our flowers come from and choosing thoughtfully according to season, quality and availability.

As a result, your bouquet will not be an exact reproduction of the photograph. We will instead preserve its overall colour palette, character, texture, balance and value, creating an individual composition from what is naturally at its best.

Every fōrm&blōm bouquet is individually designed, composed and hand-tied in our Oakham studio in Rutland.

Our floristry sits naturally alongside the furniture, objects and interiors we curate: all are concerned with material, craftsmanship, proportion and the way things occupy space.

We don't work from a production-line recipe. Each bouquet is assembled by eye and by hand, responding to the particular stems in front of us — their shape, movement, colour and texture.

No two will be precisely alike. We think that's part of their beauty.

Flowers are living, changing things. A little care will help you enjoy them for longer.

On arrival, carefully remove the wrapping and trim approximately 2–3 cm from the bottom of each stem at an angle before placing the flowers into a clean vase filled with fresh water.

Keep your flowers somewhere cool, away from direct sunlight, radiators, draughts and ripening fruit. Change the water regularly, keeping the vase clean, and remove individual flowers or foliage as they naturally fade.

Some flowers may arrive relatively closed or in bud. Allow them a little time — part of the pleasure is watching the composition change as individual flowers open and develop.

Delivery is included in the price of this bouquet.

Each bouquet is individually prepared and hand-tied in our Oakham studio before being carefully packaged for its journey.

Because we work with fresh, seasonal flowers, availability and delivery dates may vary. Please select your preferred delivery date when ordering where available.

Local collection from our Oakham studio is also available.

fōrm&blōm
17a Mill Street
Oakham
Rutland LE15 6EA